Modström was founded in 2004 and the colourful and feminine design soon won over lots of hearts paving the way for Modström to develop into a complete brand concept. The company culture is characterised by passion for fashion, entrepreneurship and hard work, which brings a hands-on female perspective to the fashion industry.
The overall mission is not to aim Modström designs at an exclusive crowd, but rather to create a beautiful and easy-to-wear wardrobe relevant to a wide selection of women.
